Privacy Policy

Effective Date: April 19, 2026 | Last Updated: April 19, 2026

Our Commitment to Your Privacy

Olson Coaches ("we," "us," "our," or "Website") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

Information from Google Analytics

We use Google Analytics 4 to understand how people use our Website. This automatically collects pages you visit and time spent on them, your general location (city/region level, not specific), device and browser information, referral source (how you found us), and interaction data such as clicks and scroll depth. Google Analytics uses cookies to collect this data.

Information from Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our Website. Clarity collects mouse movements, clicks, and scroll behavior; anonymized session recordings (replays of how you navigate the site); heatmap data showing which areas of each page receive the most interaction; and page performance data such as load times and errors. Clarity automatically masks sensitive content on the page and does not collect passwords or personal data from form fields.

Other Information

Your IP address is automatically logged by our hosting provider for security purposes. If you contact us through our contact form, we collect the information you provide in your message.

2. How We Use Your Information

We use Google Analytics and Microsoft Clarity data to understand how visitors use our Website, improve Website performance and user experience, identify usability issues through session recordings and heatmaps (Clarity), test new features and content, and measure the effectiveness of our outreach.

3. Cookies and Tracking Technologies

Google Analytics Cookies

Google Analytics uses cookies to track your activity on our Website. These cookies are used solely for analytics purposes and do not identify you personally.

Microsoft Clarity Cookies

Microsoft Clarity uses cookies and local storage to record session data, including mouse movements, clicks, and scrolling behavior. Clarity generates session recordings and heatmaps to help us understand how visitors interact with our pages. Clarity does not track you across other websites and masks sensitive content by default.

Your Cookie Choices

Most browsers allow you to control cookies through settings. You can disable cookies in your browser settings, opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On (https://tools.google.com/dlpage/gaoptout), or learn more about Microsoft Clarity's data practices at the Microsoft Clarity FAQ (https://clarity.microsoft.com/faq).

4. Data Sharing and Third Parties

We Do NOT sell your personal data to third parties, share your information with unaffiliated marketers, or provide your data to data brokers.

We DO Share Data With: Google Analytics (to track Website usage, subject to Google's privacy policy), Microsoft Clarity (to record session behavior and generate heatmaps, subject to Microsoft's privacy policy), and Hostinger (our hosting provider, subject to Hostinger's privacy policy). We may also share information with legal authorities if required by law.

5. Data Retention

Analytics Data: Retained by Google Analytics per their standard policies (typically 14 months of inactivity); Microsoft Clarity retains session data for up to 30 days. Server Logs: Retained by our hosting provider for up to 90 days for security purposes.

6. Children's Privacy

Our Website is intended for adults. We do not knowingly collect information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete that information promptly. If you believe a child under 13 has provided us with information, please contact us at dean@olsoncoaches.com.

7. California Privacy Rights (CCPA)

If you are a California resident, you have certain privacy rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to know whether your personal information is sold or disclosed, the right to delete personal information collected from you, and the right to opt out of the sale of your personal information. To exercise these rights, email us at dean@olsoncoaches.com. We will respond within 45 days. We do not sell personal information.

8. Data Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy, wish to access, correct, or delete your information, or want to exercise your privacy rights, please contact:

Dean Olson

Olson Coaches

Email: dean@olsoncoaches.com

We will respond to your inquiry within 30 days.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or applicable laws. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Website after changes become effective constitutes your acceptance of the updated Privacy Policy.